Small Business Services » San Antonio Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Overview

Are you frustrated by low visitor traffic for your site's services or products? Would you you like to increase your Web traffic?Search engine optimization should be a key component of your marketing strategy to help increase your business visibility and exposure in popular internet search engine portals.

Potential customers are already using these search engine portals for products or services using specific keywords and phrases.  Search optimization is an absolute necessity to capitalize on those phrases and drive those customers to your site.  You'll increase your search engine ranking (Where your site appears on a search results page), increase your visitor traffic, and increase your sales leads. Our search engine optimization process involves 5 steps.

DCS Search Engine Optimization Process

Keyword Analysis

Update Website

Submit Website

Acquire Links

Monitor Results

Optimization of E-Commerce Sites

• Put your products out front
• Rise above the competition
• Self-maintaining
• No tricks or gimmicks -- hands-on custom editing and research
• Go head-to-head with larger competitors
  Read more about it in  "Natural Search: The Great Equalizer"

Search Engine Marketing (SEM) through Sponsored Ads

You can increase your visibility through sponsored ads within the search engine results, but you still have to consider keyword phrases to ensure your site is displayed to your target audience.  Search portals use Pay-Per-Click (PPC) advertising and variable click-through rate for sponsored ads.

PPC is generally considered to be a short-term advertising solution.  It works well for special promotions, new sites or offers, and for temporary sites.  DCS Search Engine Optimization targets long-term permanent listings and consistently higher levels of visitor traffic.

Our Search Engine Optimization Guarantee

Since we have no ownership or agreement (nor does anyone else) with the major search engines, DCS implies no guarantee in regards to position ranking, but we do guarantee professional search engine optimization techniques which have proven results.  

Many search engine marketing companies guarantee your site to be ranked on the 1st or 2nd page of the search engine results.  If they don't control the search engines, how can they guarantee a ranking?  Some companies will get those results by using sponsored Pay-Per-Click ads, so why pay them?  You can set-up a Pay-Per-Click campaign yourself.

Search Engine Optimzation Do's and Don'ts

Here's what we will and won't do for your search engine optimization project:

• We'll backup your website before making any changes.
• We'll make changes gradually and present initial changes before posting them permanently
• We'll closely follow current optimization guidelines published by each major search portal
• We won't make false claims or make promises we can't keep.
• We won't endanger your site's listing by using techniques such as cloaking or doorway pages.
• We won't make your content unreadable by senseless repetition or intentional misspelling of keywords.

Search Engine Optimization is offered as a stand-alone process to correct and improve existing websites where design is not a factor and is always included in our proposals for new or updated web sites.

• Visit our Search Engine Optimization Portfolio