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Once effective keyword phrases have been agreed upon, DCS will perform the content enhancement phase of the search engine optimization process. In some cases, not all techniques are needed to promote your site and we prepare our proposals accordingly. But these
are the 3 components in this process:
- Meta-Tag Updates (HTML code intended to describe the contents of a website)
- HTML Coding Updates
- Content Copy-Editing
Meta-Tag Updates
Meta-tags are important elements in effective code writing. Different search engines use meta-tags in different ways, but they all rely on organized and target coding to begin determining the content within a Web page. Meta-tags also play an important role in
indexing and retrieving your website to the search results. Search engines use automation to gather information, so this component also ensures your site is optimized for
web spiders and robots
. We ensure all of your meta-tag information is updated and used correctly.
HTML Coding Updates
Regardless of how sophisticated search engines seem, they still aren't complex enough to read all content on all pages. On the outside, websites look like any other advertising medium, but on the inside, web components and technologies such as flash, java-script, and
frames can prevent your Website from being effectively indexed. DCS is experienced with overcoming these deficiencies and keeps up with the latest search engine optimization techniques through professional forums and SEO industry websites. We identify and
correct HTML coding and structure issues adversely affecting your site.
Database-driven websites present another challenge for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. DCS specializes in optimizing database content to ensure good presentation to human visitors
and search engine crawlers.
Content Copy-Editing
DCS reviews your existing site content and makes changes to ensure your keyword phases (KW) are skillfully weaved into the content. We'll manipulate existing content, add new content, and with your approval, we may remove existing content.
Our copy-editing goal is to ensure your website remains readable, not stuffed with keywords. If necessary, DCS will work with your current Webmaster to ensure future content (press releases, new products, etc...) contributes to the optimized content. Once each
target page in the site has been updated, we'll submit your website to the search engines.
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