It’s been a while since I looked over my own website with a critic’s eye to see how it stacks up. Overall not bad, but missing some elements that I’ve been pounding over everyone else’s head for a couple of years.

Plus, I just finished reading “Don’t Make Me Think”, a handbook of web design and usability by Steve Krug. If you’re a web designer and want to refresh yourself and pick up a few tips, I highly recommend it.

Most of the content was very familiar to me and I was proud that I followed the same tenets as other leading designers. But I spent a lot of time on a little section that talked about taglines.

Taglines are supposed to define what your site is all about without visitors having to…[wait for it]…think.

I had no tagline and a lot of content to wade through to find the answer, so I immediately re-designed the website logo you see today. I hope it accomplished my goal.

While I was at it, I made a concerted effort to standardize this blog to the rest of the site and I also re-designed the portfolio so visitors could browse through each portfolio detail without having to return to the portfolio index pages. » Go to the portfolio index.

Happy Halloween 2007!